Social media marketing and its relationship with the positioning

The use of social networks "forces" the company to:

Maintain an attitude of constant updating.
Maintaining consistency in all communication activities.
Holding a proactive attitude towards the customer.
Having to conflict resolution capacity.

Ability to analyze the behavior observed for future strategies.
 

 


 Now what does this have to do with search engine optimization? Finally and after realizing that the search engine positioning achieved by the shortest cut is ephemeral or end in penalty, is the behavior of people which ultimately determines the SERPs for a particular keyword.

Never before has the company been so close to your customers or potential customers as now, is much more than a good customer service system because "there are no words to the wind" in a social network, all the communication path the company is established and is a major commitment for the same in terms of owning and maintaining the company image you wish to offer. 

Social networks are one of the columns on which sits the Marketing 2.0, a column that increasingly convinces more people to be essential for positioning a website. SEO, SEM and SMO strategies would be the three most weight in positioning and supporting a good digital marketing campaign, it is understood that:
Using SEO tools: It is vital to correctly position a website whether it responds to a brand or not. The SEO is essential for organic keywords nourished our network initiative. The search engine optimization has changed dramatically in recent years. While Google and Bing compete around the world, search engines Yandex Russian market leaders or Baidu China does the same in widely stressing over your competition. It is important to know the latest data and market trends of search engines when allocating resources according to the country or we want to conquer markets with our project. MLM Secrets
Using SEM tools: It is less essential but, however, with good management of numbers, can be an effective tool to bring traffic "fresh" and select a site. However, and despite being simple at first glance SEM strategy development to strategy development SEO, PPC bad marketing can provide more than a headache, even causing economic losses to lower the threshold of motivation for any company. The use or SEM strategies will define the objectives to be achieved and not only used Google Ad Words, but should have seen the other existing platforms (Yahoo, Bing, MIVA, etc).

Using tools SMO: Social networks are an excellent vehicle for establishing a two-way relationship that never had the marketing GMO Labeling. The competitiveness and the loyalty of the new company comes on the heels of the development of techniques through social channels like Face book, Twitter, Tuenti, myspace, etc.. 





 

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